Content Marketing Platform

Optimizely's Content Marketing Platform, run against the marketing blueprint.

Three themes

  • Content creation

    Blueprint stage 1

    Plan, create and deliver content on Content Marketing Platform, from concept to publication, starting with a structured brief.

  • Messaging optimization

    Blueprint stage 3

    Refine messaging so it resonates with your audience, with first drafts generated against the brief and reviewed by people.

  • Campaign management

    Blueprint stage 6

    Manage campaigns from start to finish: execution, tracking and analysis, with tasks routed and readiness checked before launch.

Quick-win example

Content Marketing Platform webhooks can trigger workflow agents in Agent Platform. A submitted draft can start brand and compliance pre-checks automatically, so reviewers see a checked draft instead of a raw one.

Ready to pick a pilot?

  1. 1 Choose a pilot
  2. 2 Run the diagnostic
  3. 3 Ship a quick win
Run a 1-week diagnosticTalk to our leadership team