Adobe Experience Manager (AEM) is a comprehensive content management solution for building websites, applications, and forms. Because of its robust nature, many marketers and businesses use AEM as the foundation for their digital marketing platforms. AEM also integrates with other solutions in the Adobe Marketing Cloud, so you’ll be able to utilize familiar best-in-class tools to further your web marketing efforts.
Adobe also offers additional specialized products, such as:
- Adobe Campaign — Creation and delivery of campaigns across online and offline channels to simplify the management of data and track performance.
- Adobe Target — Personalization and testing engine used to drive the right experience to the right customer at the right time.
